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Staff Writer - Creative Labs Division

Qrius (Formerly The Indian Economist)

May 2019 -  April 2020

I was involved in UX copywriting for corporate clients in the business, finance and insurance sector, among others, based on the client requirements.

I also wrote content for apps, websites, blogs, video scripts and podcast scripts.

Research Assistant/ Consultant

CITE, Massachusetts Institute of Technology

July 2016 -  April 2018

- Worked with the research team from the Comprehensive Initiative on Technology Evaluation at MIT and the SEWA Bharat team to analyse existing data and gain additional information necessary to develop and implement a pilot project.


- Contributed to day-to-day field operations in Delhi, helping with translation, surveys, focus groups, or interviews, meeting with potential partners, contributing to reports and giving presentations and updates about the project to relevant audiences.

- Managed and coordinated the efforts of a team of 4 transcribers


- Conducted more than 50 interviews and focus group discussions, leading and interpreting around 40.

- Led co-creation workshops for various departments and projects within the organisation based on the research study by CITE, MIT.

Feasibility Study and Marketing Communications Intern

The University of Glasgow

May 2018 -  November 2018

- Conducted feasibility study and horizon-scan (evaluation inc. resourcing, order fulfilment, collection space, demand assessment) for the development of an online ordering and pre-payment app on campus. 

- Troubleshoot user issues and escalated issues/feedback to the project team, gaining 100+ users in the first week of operation. 

- Surveyed staff and students to assess potential demand 

- Created marketing collaterals, managed social media schedules, marketing and outreach for launch 

Founder, Social Media and Community Manager

Spoon University - Delhi Chapter

Dec 2014 -  July 2016

- Created marketing collaterals, managed social media schedules, marketing and outreach for launch


- Responsible for establishing editorial guidelines and editorial calendars, leading a team of 40 students from across various colleges of DU


- Responsible for media, PR, social media, digital outreach, events (fundraising and outreach) and partnerships, successfully recruited 18 sponsors for various events


- Established and managed Social media accounts, leading to 5k followers on Facebook, 12k on Instagram and 300+ on Twitter


- Coordinated with Headquarters at New York for smooth functioning of the chapter, established targets and performance reviews





Delhi, India | Glasgow, Scotland


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Thanks for getting in touch! I will get back to you super soon!

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