STUDENT CIRCUS LIMITED
Editorial Director (Freelance) - London, UK
Student circus is a niche job search platform that enables International Students secure jobs in the UK.
I worked with the founders on the ideation of a marketing communications strategy. I then conducted and coordinated interviews with users of the portal for a testimonials project and created a knowledge centre for the international students' market in the UK.
The output is now being published on the website: Click here
Outreach Officer - Gurgaon, India
Outline India is a research firm focusing on data collection and geared towards evidence-based decision making.
In a 2-month stint at the organisation, I helped develop a system of marketing communications through newsletters and online content. My job included creating consumable data from jargon-ridden research - with the larger objective of increasing the presence of the organisation across media.
Kritika worked with Student Circus on a communications and content strategy assignment in 2018-19. She worked with me on the ideation, collation and execution of a testimonials project and knowledge database. She was thorough in conducting the interviews for the former, and very acute in her research for the latter. The campaigns have got a very positive response and the credit goes to her. I highly recommend her for her professionalism, timely follow-ups and as a trustworthy colleague!
Tripti Maheshwari, Founder
I was her mentor when she was an intern for the University working on a feasibility study for a new app, and dealt with aspects of marketing, horizon scanning and roll-out. Kritika is clear-thinking, strategic, positive, a good team communicator, thorough, and works to an exacting standard. Kritika went above-and-beyond what was required of her, and rather than being ‘just an intern’ became a highly valued colleague.