digital media strategist
I am a research and media professional working with brands and businesses keen to grow in the digital sphere. I have worked with organisations across India, the UK and the US in the past 5 years.
I often sit at the intersection of digital media, memes, social justice, culture, mental health and then I write about it. I have launched The Mental Health Mirror aimed at chronicling and tracking the changing landscape in the field, with empathy.
I am a Media Management Postgraduate from the University of Glasgow and I love stories, digital media and the intersection of these two.
During my undergraduate studies in Delhi, India, I started the local chapter of an online food and health publication. The experience of starting something from scratch and building a community - both online and offline - has driven much of my professional choices in the years that have followed.
JOURNALISM BEATS I'VE COVERED:
Pop-culture, art & entertainment
Reviews of the latest release from Netflix, or a book that touched my heart. Talking about the tropes used in TV shows and how our interaction with literature has evolved.
Interviews & features
I write branded content for clients. And occasionally conduct an inspiring interview or two. So far, I have talked to entrepreneurs, authors and mental health professionals
Future of Work & HR
What does the future of work look like? What will remote & hybrid work look like? What organisational trends are catching up? I get my information from HR leaders & write for B2B publications about the latest in work.
Food, lifestyle & health
Mostly covering mental health and the hustle culture, I write about our bodies and emotions. My mental health advocacy drives much of this part, so I majorly focus on 'balance'
Social Justice & society
Feminism and other movements aimed at equality need to be intersectional. This requires more awareness than we currently have - what better mode than words?
SERVICES I PROVIDE:
I love working with communities and bringing people together to create stories and campaigns that resonate with a larger audience.
Do you have a requirement for research?
Reach out for
qualitative research projects
preliminary market research
translation and transcription (English, Hindi)
launching a news-based content vertical
How can you make sure the right people get your message?
I can help you get it right when it comes to
social media presence
social media calendar
social media audit
digital marketing campaigns
How will your words stand out from the deluge of information on the internet?
I can help you create exclusive content
Blogs & Whitepapers
Newsletters and email marketing
Social Media copywriting
Scripts for video explainers
Scripts for podcasts
Launching your editorial arm or digital presence and struggling with words?
I can help you with
Communications Integration with social presence
Setting up and launching a business blog
Style guides for thought leadership blogs and well-researched reported essays
"Kritika is clear-thinking, strategic, positive, a good team communicator, thorough, and works to an exacting standard. Kritika went above-and-beyond what was required of her, and rather than being ‘just an intern’ became a highly valued colleague."
— Matthew Williams, General Manager
GU Heritage Retail Limited,
University of Glasgow
Delhi, India | Glasgow, Scotland