Kritika Narula
digital media strategist
communications consultant
writer-journalist-researcher
ABOUT ME
I am a research and media professional working with brands and businesses keen to grow in the digital sphere. I have worked with organisations across India, the UK and the US in the past 5 years.
I often sit at the intersection of digital media, memes, social justice, culture, mental health and then I write about it. I have launched The Mental Health Mirror aimed at chronicling and tracking the changing landscape in the field, with empathy.
I am a Media Management Postgraduate from the University of Glasgow and I love stories, digital media and the intersection of these two.
During my undergraduate studies in Delhi, India, I started the local chapter of an online food and health publication. The experience of starting something from scratch and building a community - both online and offline - has driven much of my professional choices in the years that have followed.
CLIENTS AND ORGANISATIONS I'VE WORKED WITH:
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JOURNALISM BEATS I'VE COVERED:
Pop-culture, art & entertainment
Reviews of the latest release from Netflix, or a book that touched my heart. Talking about the tropes used in TV shows and how our interaction with literature has evolved.
Interviews & features
I write branded content for clients. And occasionally conduct an inspiring interview or two. So far, I have talked to entrepreneurs, authors and mental health professionals
Future of Work & HR
What does the future of work look like? What will remote & hybrid work look like? What organisational trends are catching up? I get my information from HR leaders & write for B2B publications about the latest in work.
Food, lifestyle & health
Mostly covering mental health and the hustle culture, I write about our bodies and emotions. My mental health advocacy drives much of this part, so I majorly focus on 'balance'
Social Justice & society
Feminism and other movements aimed at equality need to be intersectional. This requires more awareness than we currently have - what better mode than words?
SERVICES I PROVIDE:
I love working with communities and bringing people together to create stories and campaigns that resonate with a larger audience.
Editorial Research
Do you have a requirement for research?
Reach out for
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qualitative research projects
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preliminary market research
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secondary research
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translation and transcription (English, Hindi)
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launching a news-based content vertical
digital visibility
How can you make sure the right people get your message?
I can help you get it right when it comes to
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social media presence
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social media calendar
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hashtag mining
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social media audit
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digital marketing campaigns
content marketing
How will your words stand out from the deluge of information on the internet?
I can help you create exclusive content
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UX Copywriting
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Blogs & Whitepapers
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Newsletters and email marketing
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Presentations
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Social Media copywriting
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Scripts for video explainers
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Scripts for podcasts
Editorial
Consulting
Launching your editorial arm or digital presence and struggling with words?
I can help you with
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Editorial Calendars
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Communications Integration with social presence
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Setting up and launching a business blog
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Style guides for thought leadership blogs and well-researched reported essays
"Kritika is clear-thinking, strategic, positive, a good team communicator, thorough, and works to an exacting standard. Kritika went above-and-beyond what was required of her, and rather than being ‘just an intern’ became a highly valued colleague."
— Matthew Williams, General Manager
GU Heritage Retail Limited,
University of Glasgow
CONTACT DETAILS
Website
Address
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