Kritika Narula

digital media strategist
communications consultant


  • LinkedIn - Black Circle
  • Twitter - Black Circle

I am a research and media professional working with brands and businesses keen to grow in the digital sphere. I have worked with organisations across India, the UK and the US in the past 5 years.

I often sit at the intersection of digital media, memes, social justice, culture, mental health and then I write about it. I have launched The Mental Health Mirror aimed at chronicling and tracking the changing landscape in the field, with empathy.

I am a Media Management Postgraduate from the University of Glasgow and I love stories, digital media and the intersection of these two. 

During my undergraduate studies in Delhi, India, I started the local chapter of an online food and health publication. The experience of starting something from scratch and building a community - both online and offline - has driven much of my professional choices in the years that have followed.



Pop-culture, art & entertainment

Reviews of the latest release from Netflix, or a book that touched my heart. Talking about the tropes used in TV shows and how our interaction with literature has evolved.

Food, lifestyle & health

Mostly covering mental health and the hustle culture, I write about our bodies and emotions. My mental health advocacy drives much of this part, so I majorly focus on 'balance'

Social Justice & society

Feminism and other movements aimed at equality need to be intersectional. This requires more awareness than we currently have - what better mode than words?

Interviews & features

I write branded content for clients. And occasionally conduct an inspiring interview or two. So far, I have talked to entrepreneurs, authors and mental health professionals


I love working with communities and bringing people together to create stories and campaigns that resonate with a larger audience.

Editorial Research

Do you have a requirement for research?

Reach out for

  • qualitative research projects

  • preliminary market research

  • secondary research

  • translation and transcription (English, Hindi)

  • launching a news-based content vertical

digital visibility

How can you make sure the right people get your message?

I can help you get it right when it comes to

  • social media presence

  • social media calendar

  • hashtag mining

  • social media audit

  • digital marketing campaigns

content marketing

How will your words stand out from the deluge of information on the internet?

I can help you create exclusive content

  • UX Copywriting

  • Blogs & Whitepapers

  • Newsletters and email marketing

  • Presentations

  • Social Media copywriting

  • Scripts for video explainers

  • Scripts for podcasts



Launching your editorial arm or digital presence and struggling with words? 


I can help you with

  • Editorial Calendars

  • Communications Integration with social presence

  • Setting up and launching a business blog

  • Style guides for thought leadership blogs and well-researched reported essays

"Kritika is clear-thinking, strategic, positive, a good team communicator, thorough, and works to an exacting standard. Kritika went above-and-beyond what was required of her, and rather than being ‘just an intern’ became a highly valued colleague."

— Matthew Williams, General Manager
GU Heritage Retail Limited,
University of Glasgow





Delhi, India | Glasgow, Scotland


  • LinkedIn - Black Circle
  • Twitter - Black Circle
  • Instagram - Black Circle

© 2020 by Kritika Narula//

I'm social too!