ABOUT ME
Freelance Content Writer for Hire.
That was for Google, the keyword playground. Now, an introduction.
Hello 👋🏽
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I am currently working as a fractional head of content & marketing at Student Circus, a niche careers/job search platform.
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In the rest of the time, I work with tech orgs (startups/nonprofits/multinationals/global companies/MSMEs) to boost their content.
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I specialise in story-driven and community-driven marketing that drives results.
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Before I went freelance, I worked with fledgling content agencies to learn the ropes.
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If I had a dollar for every time I was told I am super-organised, I'd be rich. Like, a lot.
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Little known fact: I was 20 when I first grew a publication to 100k+ readers and 20k+ social followers, leading a team of 40! Most of them are my friends now.
MSc in Media Management (Distinction)
University of Glasgow
LinkedIn Certified Marketing Insider
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LinkedIn Marketing Fundamentals Certification
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LinkedIn Marketing Strategy Certification
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LinkedIn Content and Creative Design Certification
Reporting on Mental Health
by SCARF and Sangath, mental health nonprofits in India
Bachelors in Commerce Honours (Distinction)
University of Delhi
The Fundamentals of Digital Marketing
Google Digital Garage
Design Thinking MicroMasters (Ongoing)
Rochester Institute of Technology
"Kritika was thorough in conducting the interviews and very acute in her research. The campaigns have got a very positive response and the credit goes to her. I highly recommend her for her professionalism, timely follow-ups and as a trustworthy colleague!"
Tripti Maheshwari, Founder, Student Circus
All my certifications and degrees added to my skillset. I am ready to take on your content strategy, if you're ready to take the leap.